- How does a shoppable recipe System benefit a food store?
- Intro: what are shoppable recipes.
- 1. Get your recipes discovered by search engines and drive more traffic to your store. on page and off page sEO – search engine Optimisation
- Look at the Organic traffic that butcherbox generates with SEO optimised recipes. 358K visits a month, over 10K visits a day!
- Without structured data for recipes you are missing out on a huge slice of traffic and conversions.
- Do we need to know coding to use structured data in recipes it sounds very technical? the recipe system we use to publish recipes automatically generates the structued code for us when we input the recipe details which means we don't need to know how to code manually it's all done for us.
- 2. Lead generation recover lost revenue similar to abandon cart
- Mailchimp: when contacts save a recipe using the 'save recipe to inbox' feature they are automatically tagged with the name of the recipe that they saved in their contact information in mailchimp. This allows us to segment our contacts based on interests and follow up with very Specific targeded email sales campaigns.
- 3. More conversions – Shopper intent and frictionless experience
- 4. Usability – Asda higher basket value – portions, timer, screen lock, shopping list, facet search, – Accessibility – , time on site, checkboxes, inline instructions with ingredients,
- 5. Retention – CLV – segmentation
- 6. New Revenue opportunities
- 7. analytics
- How to get started
- Big brands using shoppable recipes
How does a shoppable recipe System benefit a food store?
Intro: what are shoppable recipes.
1. Get your recipes discovered by search engines and drive more traffic to your store.
on page and off page sEO – search engine Optimisation
Gallery rich snippets – list metadata. Appear in Google featured recipe gallery and get massive CTR click through rates.
Recipe structured data –
Feedback funnel to boost search results with comments and recipe ratings.
Look at the Organic traffic that butcherbox generates with SEO optimised recipes. 358K visits a month, over 10K visits a day!
Without structured data for recipes you are missing out on a huge slice of traffic and conversions.
Do we need to know coding to use structured data in recipes it sounds very technical? the recipe system we use to publish recipes automatically generates the structued code for us when we input the recipe details which means we don’t need to know how to code manually it’s all done for us.
I’ve seen several cases where just by installing the recipe schema feature on a recipe website the organic traffic has increased by 50%
2. Lead generation recover lost revenue similar to abandon cart
Ask our chef a question.
Save recipe to inbox
Mailchimp: when contacts save a recipe using the ‘save recipe to inbox’ feature they are automatically tagged with the name of the recipe that they saved in their contact information in mailchimp. This allows us to segment our contacts based on interests and follow up with very Specific targeded email sales campaigns.
3. More conversions – Shopper intent and frictionless experience
Products in recipes, get high purchase intent email list subscribers with save recipe to inbox feature. Get back recipe users with QR code links in printed out recipes.
Take advantage of the Pinterest Pin button in recipe cards to turbocharge your social media marketing. Pinterest is still a hugely popular resource that people use to save recipes.
4. Usability – Asda higher basket value – portions, timer, screen lock, shopping list, facet search, – Accessibility – , time on site, checkboxes, inline instructions with ingredients,
Nutritional data – customers want more than just a shop they want an experience and for it to be part of their healthy eating journey. We can accomplish one of the keys to this by providing nutritional data for recipes. Automatically generated for us unlike Shopify. Source Retail Nation.
5. Retention – CLV – segmentation
6. New Revenue opportunities
Explore new revenue opportunities with affiliate product links in recipe cards to kitchen equipment on Amazon. When someone makes a purchase through an affiliate link you earn a commision.
Set up your very own affiliate program like Sauce Shop in UK where food content creators can promote your products in recipes and they earn a commission when someone makes a purchase through one of their affiliate links. They can also add their recipes to your website with the recipe submission form and make money that way and helping us create USG user generated content marketing campaigns, use thier recipes in email marketing campaigns, social posts etc. to build brand credibility.
Cooking classes – corporate team building – meal kits with recipes
7. analytics
We can track all activities on the website by users and see which recipes are proving to be most popular and which recipes are generating the most revenue. With this information we can make data driven decisions to increase our marketing campaigns return on investment (ROI)
How to get started
Exit intent pop up get free lead gen funnel ‘save recipe to inbox’
